An Audacious Switch from Marketing to Bitcoin Strive Inc.

Asset Entities Inc., a business specialising in digital marketing, community platforms, and content delivery through Discord and other social media platforms, was the original name of Strive Inc. (NASDAQ: ASST).

The company experienced a significant change in 2025 when it merged with Strive Enterprises, Inc. and changed its name to Strive Inc, a publicly traded business that bills itself as the first Bitcoin treasury asset management company.

Strive is actively moving away from social media and marketing services in favour of purchasing Bitcoin, establishing a treasury, and organising its business around the “Bitcoin per share” metric. This is more than just a name change.

The Significant Step: Fundraising + Merger Strive Inc.

Strive Inc announced on September 12, 2025, that it had successfully merged Asset Entities and Strive Enterprises, keeping its NASDAQ listing under the ticker “ASST.”

The company obtained $750 million in equity financing as part of the agreement, and it has the potential to raise an additional $750 million through warrants, increasing the total potential proceeds to $1.5 billion.

The new funds will be used for Strive’s Bitcoin accumulation strategy, which includes buying Bitcoin directly, purchasing distressed or undervalued cash-rich biotech companies and repurposing the assets, and purchasing distressed Bitcoin-related claims.

Alpha Plus Beta Strive Inc. and “Bitcoin per share” are the strategy

• Bitcoin beta exposure: essentially purchasing Bitcoin (or comparable exposure) in order for the company’s value to increase in tandem with the value of Bitcoin.
• Generation Alpha: Strive Inc aims to produce returns that surpass the performance of pure Bitcoin. For instance, by buying distressed Bitcoin claims at a discount or by converting companies that are trading below their net cash value into Bitcoin.

Crypto Veterans Arrive for Staffing & Board

Veteran members of the Bitcoin and crypto-capital-markets industries make up a large portion of Strive’s board and senior executive roster. Names consist of:

• CEO and board chair Matt Cole
• Strategy by Shirish Jajodia
• Ben Werkman, formerly of Swan Bitcoin
• The Bitcoin Bond Company’s Pierre Rochard
• The Bitcoin Opportunity Fund’s James Lavish
• Roy Avik (FREOPP)

Beyond just rebranding, this talent build-out demonstrates how serious Strive’s pivot is.

Recent Actions and Market Reaction

Strive Inc further emphasised its goal to increase scale and generate shareholder value through Bitcoin accumulation in September 2025 when it announced a $500 million stock repurchase program and a $450 million at-the-market offering.

Additionally, the company announced that it had expanded its media and distribution footprint as well as its Bitcoin treasury ecosystem by purchasing MSTR True North Inc. in cash and appointing Jeff Walton as True North CEO and Strive Chief Risk Officer.

Reactions from the stock market have been erratic: on the one hand, shares rose 27–30% in response to news of acquisitions and the growth of Bitcoin holdings. However, when the Bitcoin-treasury plan was revealed, some articles reported a roughly 25% share drop, citing execution risk and dilution.

Why This Company Is Important

• New model development: Strive is one of an increasing number of businesses that are using Bitcoin as a treasury asset. In addition to holding Bitcoin, it actively pursues infrastructure development, acquisitions, and alpha strategies in an effort to set itself apart.
• Tailwinds at scale: Businesses such as Strive are situated at the nexus of capital markets and cryptocurrency due to the growing popularity of Bitcoin and the increasing treasury exposure of corporations.
• Identity and message: A radical rethinking of asset-manager models in the crypto age is reflected in the company’s narrative that “capital compounds in Bitcoin, performance is measured against it.”

Important Dangers to Be Aware of

• Risk of execution: Purchasing businesses, switching to Bitcoin, and handling distressed claims are all part of the strategy. There is a considerable risk associated with each link in that chain.
• Dilution issues: Existing shareholders may be diluted by large equity financings and warrants. This was noted by some market watchers as the cause of the share decline.
• Market and regulatory risk: Since treasury models are still relatively new and Bitcoin is still a volatile asset, companies like Strive Inc may be disproportionately impacted by new regulations, large drawdowns, or strains in the cryptocurrency markets.
• The competitive environment: Corporate Bitcoin treasuries have already been pioneered by other companies (like MicroStrategy). Strive needs to show that its “alpha” component functions as intended.

Things to Watch Out for

• Disclosures about Bitcoin holdings: How much Bitcoin does Strive currently own, and how quickly is it growing?
• Announcements of acquisitions: Seeing tangible deals will be crucial to the biotech-cash-to-Bitcoin strategy.
• Communications with shareholders: especially with regard to the company’s capital structure, dilution, and buyback policies.
• Background of the cryptocurrency market: Strive fortunes will be significantly impacted by either a Bitcoin boom or a crash.
• Developments in regulations: Because of the nature of treasuries and cryptocurrency, changes in regulations could have a significant impact on business models.